We highly value your data privacy rights. This Privacy Policy clarifies how 2049 Innovation Limited (“we”, “us”, or “our”) collects, uses, shares, stores and processes your personal information when you browse and shop on wearlyy.com. 1. Definition of Personal Data Personal data refers to information that can directly or indirectly identify you. It also includes anonymous data linked to identifiable personal information. Data that has been permanently anonymized or aggregated without any possibility of tracing back to your identity will not be classified as personal data. 2. Data Security Commitment We strictly follow the principles of legality, legitimacy and transparency. We only collect and process the minimum necessary data within defined purposes, and deploy comprehensive technical and administrative safeguards to protect your data security. Your personal information will be used to verify user accounts, monitor transaction risks, detect fraud, investigate suspicious or illegal behaviors, and enforce our website terms of service. Such data processing is based on our legitimate interest to maintain a safe shopping environment for all customers on wearlyy.com. 3. Types of Personal Data We Collect 3.1 Information You Voluntarily Submit We gather data you actively provide while using wearlyy.com, including: Account registration information; Messages sent via online chat, contact forms and customer service inquiries; Survey participation records; Purchase-related information: billing address, delivery address, contact phone number, email, payment card details and identity verification information. 3.2 Device & Usage Data Automatically Collected When you access wearlyy.com, we automatically collect technical data from your devices: Device model, unique device ID, IP address, operating system, browser type, website browsing records, diagnostic logs and approximate geographic location. Location data is obtained through IP and GPS technology (where applicable) to optimize our website layout, product recommendations and logistics arrangement. 4. How We Utilize Your Personal Data We process your personal data primarily to operate, optimize and upgrade wearlyy.com, deliver customer communications, provide personalized marketing content, and protect the legitimate rights of our platform and shoppers. 4.1 Deliver & Optimize Our Shopping Services Your data supports core website functions including order fulfillment, product improvement, data analysis, market research and internal audits. This processing relies on our legitimate business interest to maintain normal store operation. If you join our promotional campaigns, lucky draws or discount activities, we will use your submitted information to manage relevant activities. Each campaign carries supplementary activity rules; please review them carefully before participation. 4.2 Customer Communication With your explicit prior consent, we may send marketing emails about women’s apparel, new arrivals and exclusive discounts on wearlyy.com. We also use your contact details to notify you of order updates, policy adjustments and account-related issues. You may unsubscribe from marketing emails at any time by contacting us via service@wearLyy.com. We will also utilize your personal data to respond to your consultation and after-sales requests. Subject to your separate consent, we may share your information with trusted third-party partners to send their promotional materials, or customize your browsing experience on third-party platforms and measure campaign performance. Important Note: You have the right to withdraw your consent for all above data usages at any time by reaching out to our support email. 5. Cookie Policy Cookies are small text files stored on your browser to record website access information. We also adopt equivalent tracking technologies such as local storage and device identifiers, collectively referred to as “cookies” in this policy. We deploy cookies to personalize product displays, launch and evaluate advertising campaigns, analyze user browsing habits and strengthen website security. The cookie types used vary according to pages you visit on wearlyy.com. You may adjust cookie permissions via your browser settings. 6. Sharing & Disclosure of Personal Data We only share your personal data with trusted strategic partners who assist us in running the wearlyy.com store, completing deliveries and launching marketing activities. Third parties will not receive your information for independent commercial marketing without your explicit consent. 6.1 Legal Compliance Requirements If you reside within the European Economic Area (EEA), our data processing complies with Article 6(1) of the GDPR. We will process your personal data lawfully based on your consent, contractual necessity or legitimate interests as applicable. 6.2 Business Transfer Scenarios We may share your data with our affiliated companies. In cases of company merger, acquisition, restructuring, joint venture, asset transfer or bankruptcy settlement, all stored personal data may be transferred to the corresponding successor third party. We may also disclose personal information when necessary to defend our legal rights, enforce website rules, investigate fraud incidents and protect the safety of our platform and users. 6.3 Mandatory Legal Disclosure We may release your personal data in response to valid legal subpoenas, court orders or official requests from domestic and foreign government authorities. Disclosure may also occur for national security, law enforcement and other public interest matters. 7. Minors Protection All products and services on wearlyy.com are designed for adult consumers aged 16 and above. We do not intentionally collect personal data from users under 16 years old. If we discover we have obtained information from minors under the applicable minimum age, we will erase such records immediately. Please email service@wearLyy.com promptly if you notice a minor has submitted personal data to us. 8. Your Data Rights We maintain accurate, complete and up-to-date personal records for all users of wearlyy.com. You enjoy the following rights regarding your personal information: Right to access and obtain a copy of your stored data; Right to correct inaccurate or incomplete personal information; Right to request deletion of your personal data; Right to restrict or object to ongoing data processing; Right to receive your data in a standardized, machine-readable format; Right to file a complaint with local data protection regulatory authorities. To verify your identity before handling your data request, we may ask you to provide supporting verification materials. Applicable local laws may restrict certain access or deletion requests. Submit all data rights applications via service@wearLyy.com; we will issue a formal response within 30 calendar days after receiving your request. 9. Third-Party Platform Disclaimer wearlyy.com may contain hyperlinks redirecting you to external third-party shopping platforms, social media and independent websites. This Privacy Policy only governs data collected by 2049 Innovation Limited on our official site. We take no responsibility for the data handling rules, privacy policies and content of external third-party websites. We suggest you read their respective privacy statements before browsing or submitting personal data. 10. Data Security & Data Retention We implement multi-layer technical, administrative and physical security measures to prevent unauthorized access, leakage, tampering and loss of your personal data. We will retain your personal data only for the duration required to fulfill the purposes stated in this policy. Longer storage periods will only apply when mandatory local laws require or permit extended data retention. 11. Revision of This Privacy Policy We reserve the right to update this Privacy Policy to adapt to new technology, industry standards and regulatory changes. Your continuous use of wearlyy.com after the updated policy takes effect constitutes your acceptance of revised terms. If you disagree with the adjustments, you must stop using our website and contact service@wearLyy.com to apply for account closure. 12. Contact Information For all inquiries, suggestions and requests related to this Privacy Policy and your personal data, please reach us through the following official contact details: Website: wearlyy.com Company Name: 2049 Innovation Limited Address: Unit D18, 3/F, Wong King Industrial Building, No. 2-4 Tai Yau Street, San Po Kong, Kowloon Support Email: service@wearLyy.com
